12/30/2023 0 Comments Starbucks logo pop art“We have a very unique and thoughtful way that we develop coffee blends at Starbucks and we wanted to make sure that came through in how we describe them,” Alvarez said. Sergio Alvarez, coffee/tea development lead on Starbucks Coffee team, partnered with the Starbucks Creative Studio to share the stories behind the beans – starting with tasting notes and descriptive words to highlight the flavors of each unique coffee blend. So, how does the bag tell the story of the beans inside? In fact, the design is intended to last at least 10 years. Unlike seasonal coffees such as Starbucks ® Christmas Blend (or even holiday cups!) core coffee packaging does not change every year. The packaging often incorporated stamp designs that echoed the old-school stickers until 2011 with the update to the Starbucks logo and brand identity and launch of Starbucks® Blonde Roasted coffees.ĭesigning a new core coffee bag can be a daunting task. These new “rollstock” packages offered an even larger canvas for sharing each coffee’s unique story through images and words. Then in 1995 came Blue Note Blend, the first coffee to be sold in packaging printed with colorful graphics. Designs could be playful, romantic or bold, much like the coffee itself. First came coffee stamps, illustrated stickers that were themselves little pieces of art. When Starbucks opened its doors in 1971, fresh-roasted coffee and loose-leaf tea was scooped by hand into wax paper bags, with the black ink letters of a rubber stamp declaring its contents – like Sumatra, House Blend and Italian Roast.īut by the time Starbucks transformed from a whole-bean coffee retailer to an Italian-style coffeehouse in 1987, the packaging became a vessel for storytelling.
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